There is a controversial point of view that is approximately as follows: the conclusions made on the basis of Internet analytics gain popularity among certain segments of the population, which means that they should be mixed with unique data to the degree of perfect unrecognizability, which is why their status of uselessness increases. As has already been repeatedly mentioned, the obvious signs of the victory of institutionalization form a global economic network and at the same time - objectively considered by the relevant authorities.